
Abbiamo perso, tutti quanti!
Ce lo conferma ogni giorno il nostro pianeta, che stremato dai maltrattamenti subiti che perdurano e si susseguono da generazioni si è finalmente deciso ad attivare il conto alla rovescia per l’estinzione, perché noi esseri umani intendiamo il pericolo solo quando il meteorite che punta dritto verso la terra diventa visibile a occhio nudo. Ed è solo e soltanto allora che la sconfitta può diventare un’opportunità costruttiva da cui ripartire.
Questa è la premessa, impellente e concreta, sulla quale abbiamo articolato questo numero di «Progetto grafico», l’ultimo previsto dal nostro ciclo editoriale, in cui abbiamo esplorato tematiche centrali della cultura del progetto e con cui speriamo di aver contribuito a tener vivo il dibattito.
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We have all lost and our planet confirms this every day. Exhausted by the mistreatment it has been subjected to for generations, our planet has finally decided to trigger the countdown to extinction because we human beings understand danger only when the meteorite pointing straight at the earth becomes visible to the naked eye. It is only then that defeat can become a constructive opportunity from which to start again.
This is the compelling message on which we have based this issue of Progetto grafico, the last by this editorial staff. We have explored central themes of design culture and hope to have helped keep the debate alive.
Progetto grafico is published by AIAP with support from Fedrigoni paper and Antezza tipografi – archival section coming from Bauhaus archiv, Politecnico di Torino, CDPG Aiap.
Many thanks to Jonathan Pierini and the editorial board. Get your copy by clicking here and here.


Finally the weekend is coming! Within Bookcity Milano and WEAIAP, we’re going to present the new Progetto Grafico!
Don’t miss the chance to discover its new features and get one of very last copy: Saturday 17.11.18 H17,30 at the Archivio Sacchi and on next Sunday 18.11.18 H18 at Spazio BK.
Come one, come all!

After more than a year of hard work, the new Progetto grafico is hot off the press, the international graphic magazine published by Aiap, which I have the honour to curate together with Jonathan Pierini.
This has only been made possible thanks to all the people, partners and sponsors involved in this amazing adventure: Giulia Cordin, Caterina Di Paolo, Michele Galluzzo, Silvio Lorusso, Emilio Macchia, Erica Preli, Giorgio Ruggeri (editorial board); Isobel Butters, Cecilia Raneri (translators); Roberto Arista, Shannon Mattern, Michele Mordente, Muttnik, Monica Nannini, Gabriella Pascazio, Vincenzo Sparagna (Authors and contributors); design: EEE studio (Emilio Macchia e Erica Preli), typeface: Dinamo; technical partners and sponsors: Fedrigoni, Rubbettino Print, AGI — Alliance Graphique Internationale.
Available in bookshops and online here, for further info: aiap@aiap.it
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Progetto grafico #29 is hot from the press with the article “the imagined client” written by Gianluca Camillini and Jonathan Pierini.
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In this article we introduce the figure of the imagined client as a way of examining various areas of graphic design and seeing how the monolithic and traditionally accepted designer-client relationship has today taken on a new form. The imagined client is a character to whom we can give an identity. It is the client as we imagine them, the client we want but also a client that you cannot and no longer want to define a client: the public, your partner in crime or in need.
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This issue, among other things, features contributions by Giovanni Anceschi, Evelina Bazzo (Umbrella), Marco Benvegnù (Arper),Emanuela Bonini Lessing, Marianne Burki (Pro Helvetia), Juliette Cezzar (Parsons School of Design), Stefano Coletto (Fondazione Bevilacqua La Masa), Giovanni De Mauro (Internazionale), Stefano Faoro (Jan van Eyck Academie), Davide Fornari, Jo Frenken (Jan van Eyck Academie), Steven Heller (School of Visual Arts NYC), Kido Hideyuki (DNP Foundation for Cultural Promotion), Antonio Cesare Iadarola, Krisis Publishing, Sheila Levrant de Bretteville, Veronica Maccari, Julien Mercier, Armand Mevis (Werkplaats Typografie), NORM (www.norm.to), YuJune Park (Parsons School of Design ), Luciano Perondi, Jonathan Pierini, Mark Porter, Project Projects, R2 design, Christina Reble (Museum für Gestaltung Zürich), Giorgio Ruggeri, Silvia Sfligiotti, Adrian Shaughnessy (Royal College of Art), Leonardo Sonnoli, Mariko Takagi, Lita Talarico (School of Visual Arts NYC), Laurent Ungerer (École nationale supérieure des Arts Décoratifs), Carlo Vinti, Huib Haye van der Werf (Jan van Eyck Academie)
For further info click here.
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Sul treno di ritorno dalla settimana della grafica appena conclusa Mister Gatto sfoglia il nuovo numero di Progetto grafico sul tema “pubblicare”.
All’interno troverete anche “Oltre il libro”, un approfondimento sull’editoria indipendente italiana scritto da Gianluca assieme al prezioso contributo di coloro che con l’editoria ci vivono.
Dunque grazie a: Print About Me (Stefano Rbi), Spazio bk (Chiara Bottani e Diletta Colombo), Fruit Exhibition (Anna Ferraro), Thisisnotpaper (Saul Marcadent), Lazy Dog Press (Riccardo Bello), Automatic Books (Tank boys), Rorhof (Nicolò Degiorgis).
Infine grazie anche a Margherita che ha scarabocchiato l’articolo. Buona lettura!
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On the way back from the graphic design week, Mister Gatto is reading the last Progetto grafico issue about the topic of “publishing”, in which you can find “Beyond the book”: an analysis of the independent publishing research in Italy. Written by Gianluca together with the collaboration of the following professionals engaged in the editorial scene.
Therefore, many thanks to: Print About Me (Stefano Rbi), Spazio bk (Chiara Bottani e Diletta Colombo), Fruit Exhibition (Anna Ferraro), Thisisnotpaper (Saul Marcadent), Lazy Dog Press (Riccardo Bello), Automatic Books (Tank boys), Rorhof (Nicolò Degiorgis).
Finally, thanks also to Margherita, who scribbled all around the article. Enjoy!
Image from bibliotecha